{"id":44015,"date":"2019-04-19T08:30:01","date_gmt":"2019-04-19T06:30:01","guid":{"rendered":"https:\/\/cms.galaxiemedia.fr\/tomshardware\/2016\/04\/29\/les-25-meilleures-pubs-video-de-lhistoire-de-la-high-tech\/"},"modified":"2023-06-22T15:16:25","modified_gmt":"2023-06-22T13:16:25","slug":"les-25-meilleures-pubs-video-de-lhistoire-de-la-high-tech-2","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/les-25-meilleures-pubs-video-de-lhistoire-de-la-high-tech-2\/","title":{"rendered":"Les 25 meilleures pubs vid\u00e9o de l&#8217;histoire de la high-tech"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Steve Ballmer : Microsoft Windows 1.0<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 1 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"961\" height=\"718\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/microsoft-windows-1-0-steve-ballmer--1-961x718.jpg\" alt=\"\" class=\"wp-image-44017\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-block-embed-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Microsoft - Windows 1.0 - Steve Ballmer\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Lh9T3ZEYJqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Microsoft Windows 1.0 (Steve Ballmer)<\/figcaption><\/figure>\n\n\n\n<p>Aussi performant et innovant soit-il, un produit high-tech aura tr\u00e8s peu de chance de rencontrer un quelconque succ\u00e8s commercial s\u2019il n\u2019est pas accompagn\u00e9 d\u2019une solide campagne marketing. Les diff\u00e9rents acteurs de l&#8217;industrie informatique l\u2019ont bien compris, et c\u2019est pourquoi ils rivalisent d\u2019ing\u00e9niosit\u00e9 et de cr\u00e9ativit\u00e9 lorsqu\u2019il s\u2019agit de concevoir des publicit\u00e9s vid\u00e9o, jouant souvent la carte de l\u2019<strong>humour<\/strong>. Nous avons donc regroup\u00e9 dans ce dossier une s\u00e9lection des meilleures <strong>publicit\u00e9s vid\u00e9o<\/strong> de l\u2019histoire de la high-tech.<\/p>\n\n\n\n<p><em><strong>1986&nbsp;:<\/strong><\/em><strong> Microsoft <\/strong>lance <strong>Windows 1.0<\/strong> et c\u2019est <strong>Steve Ballmer <\/strong>lui-m\u00eame qui mouille sa propre chemise pour en faire la promotion. R\u00e9put\u00e9 pour exprimer sans retenue son enthousiasme, surtout lors des conf\u00e9rences, il donne d\u00e9j\u00e0 le meilleur de lui-m\u00eame dans cette publicit\u00e9. On en aurait presque envie de racheter une licence de Windows 1.0\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get a Mac : Freeze et reboot<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 2 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"962\" height=\"723\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/apple-get-a-mac-restarting-962x723.jpg\" alt=\"\" class=\"wp-image-44018\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-block-embed-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Apple - Get a Mac - Restarting\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/eh3pfFg8SlU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Apple &#8211; Get a Mac &#8211; Restarting<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2006&nbsp;: <\/strong><\/em>Apple lance sa nouvelle campagne de pub baptis\u00e9e \u00ab&nbsp;<strong>Get a Mac<\/strong>&nbsp;\u00bb. Six publicit\u00e9s font partie de cette premi\u00e8re vague, parmi lesquelles \u00ab&nbsp;Restarting&nbsp;\u00bb. Un Mac et un PC jou\u00e9s par les acteurs Justin Long et John Hodgman expliquent ce qu\u2019ils ont en commun, comme faire fonctionner la suite Microsoft Office, mais le PC n\u2019arr\u00eate pas de freezer et de red\u00e9marrer\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intel : le Pentium MMX est funky !<br><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Image 3 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"480\" height=\"384\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-22-15h51m08s777-480x384.png\" alt=\"\" class=\"wp-image-44019\" \/><\/figure><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Intel Pentium MMX (1997) TV ad - &quot;Play That Funky Music&quot; (TV spot 1)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/5zyjSBSvqPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Intel Pentium MMX (1997)<\/figcaption><\/figure>\n\n\n\n<p><em><strong>1997 :<\/strong><\/em> Intel lance son Pentium MMX, un Pentium dot\u00e9 des nouvelles <strong>instructions MMX<\/strong> pens\u00e9es pour acc\u00e9l\u00e9rer les traitements multim\u00e9dia. C&#8217;est une r\u00e9volution technologique : gr\u00e2ce \u00e0 exemple, un Pentium 166 MMX pouvait \u00e0 lire un fichier mp3 128 kbit\/s et afficher le b\u00e9b\u00e9 de WinAmp en m\u00eame temps, chose impossible sur un Pentium 166 normal. Pour bien faire passer le message, le fondeur met en sc\u00e8ne les techniciens travaillant dans les <strong>salles blanches<\/strong> de ses usines&#8230; enfin plus tout \u00e0 fait blanches. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google : Le shopping&#8230; dans la vraie vie<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 4 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"986\" height=\"715\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/google-analytics-in-real-life-online-checkout-986x715.jpg\" alt=\"\" class=\"wp-image-44020\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-block-embed-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Google Analytics In Real Life - Online Checkout\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8o1YGIGpmHs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Google Analytics In Real Life &#8211; Online Checkout<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2011&nbsp;:<\/strong><\/em> Google met en ligne une publicit\u00e9 pour son service <strong>Google Analytics<\/strong> mettant en sc\u00e8ne un client lambda qui vient acheter un produit (en l\u2019occurrence du pain) dans une sup\u00e9rette. Imaginez maintenant si le shopping \u00ab&nbsp;r\u00e9el&nbsp;\u00bb ressemblait au shopping online, avec ses multiples v\u00e9rifications et authentifications\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Sony VAIO et sa webcam<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 5 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"960\" height=\"714\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/sony-computer-commercial-960x714.jpg\" alt=\"\" class=\"wp-image-44016\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/sony-computer-commercial.jpg 960w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/sony-computer-commercial-200x149.jpg 200w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Girl &amp; Webcam on Laptop Sony Vaio\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/XAtf7wWBmM4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Sony VAIO commercial<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2006&nbsp;:<\/strong><\/em> Cette publicit\u00e9 pour le nouveau (\u00e0 l\u2019\u00e9poque) <strong>Sony VAIO<\/strong> met en sc\u00e8ne un homme occup\u00e9 avec son ordinateur qui se fait presque \u00ab agresser \u00bb par sa femme qui vient de rentrer. Probl\u00e8me&nbsp;: le VAIO poss\u00e8de une webcam int\u00e9gr\u00e9e qui peut lui servir, comme c\u2019est le cas ici, pour r\u00e9aliser une vid\u00e9oconf\u00e9rence. Cette publicit\u00e9 vid\u00e9o semble, selon certaines sources, avoir \u00e9t\u00e9 interdite \u00e0 certains endroits\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fujitsu : Le chat<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 6 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"960\" height=\"718\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/fujtsu-le-chat-960x718.jpg\" alt=\"\" class=\"wp-image-44021\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-block-embed-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Fujtsu - Le chat\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/3GRhrt5_KAo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Fujitsu &#8211; Le chat<\/figcaption><\/figure>\n\n\n\n<p><em><strong>1998&nbsp;:<\/strong><\/em><strong> Fujitsu <\/strong>lance son nouvel ordinateur de bureau, extr\u00eamement compact (pour l\u2019\u00e9poque). Le chat qui \u00e9tait habitu\u00e9 \u00e0 l\u2019ancien ordinateur et \u00e0 son \u00e9cran CRT imposant semble avoir du mal \u00e0 s\u2019adapter\u2026<\/p>\n\n\n\n<p>(source&nbsp;: tvspots.tv)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Lenovo ThinkPad \u00e0 l&#8217;\u00e9preuve des grand-m\u00e8res<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 7 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"966\" height=\"668\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/lenovo-thinkpad-966x668.jpg\" alt=\"\" class=\"wp-image-44022\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Lenovo Thinkpad Commercial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YUimSBSSNww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Lenovo ThinkPad Commercial<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2008&nbsp;:<\/strong><\/em> utiliser un <strong>ThinkPad <\/strong>de <strong>Lenovo <\/strong>pour faire une pizza, pourquoi pas&nbsp;? Pas sur que la grand-m\u00e8re italienne ait remarqu\u00e9 qu\u2019il s\u2019agissait d\u2019un ordinateur portable et pas d\u2019une planche \u00e0 d\u00e9couper. Rassurez-vous&nbsp;: aucun notebook n\u2019a \u00e9t\u00e9 bless\u00e9 au cours du tournage de cette publicit\u00e9, le ThinkPad en question d\u00e9marrant normalement malgr\u00e9 son passage sous l\u2019eau et au four&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PlayStation 3 : Play Beyond<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 8 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-24-23h03m59s920-640x384.png\" alt=\"\" class=\"wp-image-44023\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Playstation 3 (PS3) Full Commercial - Baby\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/ourqvi6I9KE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>PlayStation 3 Play Beyond : le b\u00e9b\u00e9<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2007 :<\/strong><\/em> Enivr\u00e9s par le succ\u00e8s de la PlayStation 2, les ing\u00e9nieurs de Sony ont con\u00e7u une <strong>PlayStation 3<\/strong> tr\u00e8s puissante mais tr\u00e8s sp\u00e9ciale dans son architecture. Le d\u00e9partement marketing s&#8217;est mis \u00e0 l&#8217;unisson et a con\u00e7u une s\u00e9rie de publicit\u00e9s tr\u00e8s sp\u00e9ciales aussi, comme cette campagne Play Beyond qui restera sans doute au panth\u00e9on des pubs high-tech les plus bizarres. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Espon : Chat vs chien<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 9 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"962\" height=\"719\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/epson-cat-vs-dog-962x719.jpg\" alt=\"\" class=\"wp-image-44024\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Epson - Chien vs chat\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/O8EH8Sbxxlc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Epson Stylus 600 Chien vs Chat<\/figcaption><\/figure>\n\n\n\n<p><strong><em>1998&nbsp;:<\/em><\/strong> La nouvelle <strong>Epson Stylus Color 600<\/strong> est tellement performante qu\u2019elle arrive \u00e0 imprimer des photos d\u2019un r\u00e9alisme suffisant pour duper un chien. Malin, le chat\u2026<\/p>\n\n\n\n<p>(source : culturepub.fr)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do you Yahoo?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 10 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"480\" height=\"384\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-22-16h37m18s409-480x384.png\" alt=\"\" class=\"wp-image-44025\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Do you Yahoo??\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/X2_XzGPqBJ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Do you Yahoo?<\/figcaption><\/figure>\n\n\n\n<p><strong>1998<\/strong> : Le Minitel n&#8217;est pas encore mort, la France surf en 33,6 kbit\/s et d\u00e9couvre les possibilit\u00e9s insens\u00e9es offertes par internet. Un petit portail commence \u00e0 faire beaucoup parler de lui : <strong>Yahoo!<\/strong>. Pour se faire conna\u00eetre, Yahoo! utilise tr\u00e8s habilement l&#8217;humour et un <strong>jingle tyrolien<\/strong> ent\u00eatant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Windows 95 : Start Me Up<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 11 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"480\" height=\"384\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-22-16h51m02s079-480x384.png\" alt=\"\" class=\"wp-image-44026\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Microsoft Windows 95 &quot;Start Me Up&quot; ad\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/ocmJE2O4uIU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Windows 95 : Start Me Up<\/figcaption><\/figure>\n\n\n\n<p><em><strong>1995 :<\/strong><\/em> Microsoft entre dans son \u00e2ge d&#8217;or en lan\u00e7ant Windows 95. Copie \u00e9hont\u00e9e de Mac OS, <strong>Windows 95<\/strong> introduit le fameux menu D\u00e9marrer. le jour de sa sortie, les gens faisaient la queue devant les magasins et se sont ru\u00e9s litt\u00e9ralement sur les bo\u00eetes. Difficile d&#8217;imaginer une telle attente pour Windows aujourd&#8217;hui. Dans ses publicit\u00e9s, Microsoft ne se refuse rien : elle a d\u00e9pens\u00e9 plusieurs millions de dollars pour avoir le droit d&#8217;utiliser le tube <strong>&#8220;Start Me Up&#8221;<\/strong> des Rolling Stones.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 12 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"961\" height=\"558\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/microsoft-windows-live-messenger-961x558.jpg\" alt=\"\" class=\"wp-image-44027\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft &#8211; Windows Live Messenger<\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Microsoft - Windows Live Messenger Commercial\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/gSD5oHEnuSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Microsoft &#8211; Windows Live Messenger<\/figcaption><\/figure>\n\n\n\n<p><strong><em>2006&nbsp;:<\/em><\/strong> MSN Messenger a laiss\u00e9 sa place depuis quelques mois \u00e0 <strong>Windows Live Messenger<\/strong> et Microsoft fait la promotion de son nouveau service de messagerie \u00ab&nbsp;\u00e9volu\u00e9&nbsp;\u00bb. En tout cas plus \u00e9volu\u00e9 et moins dangereux que celui de cette publicit\u00e9\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft se moque de l&#8217;iPad<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 13 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/microsoft-windows-8-less-talking-more-doing-1024x574.jpg\" alt=\"\" class=\"wp-image-44028\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/microsoft-windows-8-less-talking-more-doing-1024x574.jpg 1024w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/microsoft-windows-8-less-talking-more-doing.jpg 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Microsoft - Windows 8 - Less talking more doing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tW7L2gos-TY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Microsoft &#8211; Windows 8 &#8211; Less talking more doing<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2013&nbsp;:<\/strong><\/em> Microsoft d\u00e9montre sans ambig\u00fcit\u00e9 avec cette publicit\u00e9 que les tablettes Windows 8 sont meilleures et moins ch\u00e8res que les iPad d\u2019Apple. Apr\u00e8s tout, ces derniers ne savent en effet faire qu\u2019une chose \u00e0 la fois, et ne servent presque exclusivement qu\u2019\u00e0 jouer du piano virtuel, non&nbsp;?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple : 1984<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 14 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"480\" height=\"384\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-24-22h36m12s750-480x384.png\" alt=\"\" class=\"wp-image-44029\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"1984 Apple&#039;s Macintosh Commercial (HD)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/VtvjbmoDx-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Apple 1984 ad<\/figcaption><\/figure>\n\n\n\n<p><em><strong>1984 :<\/strong><\/em> Impossible de parler de publicit\u00e9s high tech sans \u00e9voquer le spot diffus\u00e9 par Apple lors du SuperBowl de 1984, juste avant la pr\u00e9sentation du <strong>Macintosh<\/strong>. Ce spot r\u00e9alis\u00e9 par Ridley Scott d\u00e9peint un futur dystopique tr\u00e8s inspir\u00e9 par le roman <strong>1984 de George Orwell<\/strong>. Apple se pose en rempart contre l&#8217;uniformit\u00e9, en lueur d&#8217;espoir. Un spot de plus en plus en porte \u00e0 faux avec la place \u00e9crasante qu&#8217;occupe Apple aujourd&#8217;hui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple : Le Pentium II Escargot<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 15 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"954\" height=\"715\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/apple-think-different-snail-954x715.jpg\" alt=\"\" class=\"wp-image-44030\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Apple - Think Different - Snail\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/3NgUgMsOOB0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Apple &#8211; Think Different &#8211; Snail<\/figcaption><\/figure>\n\n\n\n<p><em><strong>1998&nbsp;:<\/strong><\/em> un Pentium II repr\u00e9sent\u00e9 par un escargot&nbsp;: il s\u2019agit forcement d\u2019une publicit\u00e9 d\u2019<strong>Apple<\/strong>. Le constructeur nous explique ici que les derniers <strong>PowerMac G3<\/strong> sont jusqu\u2019\u00e0 deux fois plus rapides que les ordinateurs \u00e9quip\u00e9s d&#8217;un processeurs Intel. Une publicit\u00e9 \u00e0 regarder avec un certain amusement maintenant que les Mac utilisent tous un processeur Intel\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hewlett Packard : Mars Pathfinder<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 16 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"959\" height=\"721\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/hewlett-packard-commercial-mars-mission-959x721.jpg\" alt=\"\" class=\"wp-image-44031\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Hewlett Packard Commercial - Mars Mission\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/PFAbTLWiK20?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Hewlett Packard Commercial &#8211; Mars Mission<\/figcaption><\/figure>\n\n\n\n<p><em><strong>1998&nbsp;:<\/strong><\/em> HP s\u2019envole vers Mars et rejoint le rover Pathfinder qui s\u2019est pos\u00e9 sur la plan\u00e8te en 1997. En l\u2019occurrence, la rapidit\u00e9 des imprimantes du constructeur permet aux martiens de nous faire croire que Mars est inhabit\u00e9. Leur subterfuge fonctionne d&#8217;ailleurs toujours&nbsp;!<\/p>\n\n\n\n<p>(Source : funnyplace.org)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple : Il y a une application pour \u00e7a<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 17 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-22-16h59m40s567-640x384.png\" alt=\"\" class=\"wp-image-44032\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Pub iPhone 3G &quot;Applications pour tout&quot;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XoPZnz9vxwk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>iPhone : il y a une application pour \u00e7a<\/figcaption><\/figure>\n\n\n\n<p><strong><em>2008&nbsp;:<\/em><\/strong> La phrase &#8220;il y a une application pour \u00e7a&#8221; fait partie des quelques slogans pass\u00e9s dans le language courant. Elle est issue des publicit\u00e9s d&#8217;Apple pour l&#8217;iPhone &#8211; et son tout nouvel <strong>App Store<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compaq : Gamers<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 18 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/compaq-gamer-960x720.jpg\" alt=\"\" class=\"wp-image-44033\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Compaq - Gamer\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/rCLF0Y5U0Hs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Compaq &#8211; Gamer<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2003&nbsp;:<\/strong><\/em> Votre ordinateur est trop lent et vous vous faites r\u00e9guli\u00e8rement humilier dans les jeux vid\u00e9o par vos adversaires&nbsp;? Il est temps d\u2019investir dans le nouveau <strong>Compaq <\/strong>Presario 6330US avec son processeur Pentium 4 \u00e0 2 GHz\u2026<\/p>\n\n\n\n<p>(Source : culturepub.fr)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Iomega : La sauvegarde de Fred<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 19 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"964\" height=\"715\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/iomega-fred-964x715.jpg\" alt=\"\" class=\"wp-image-44034\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Iomega - Fred\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/FHqQTyzQS2A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Iomega &#8211; Fred<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2001&nbsp;:<\/strong><\/em> les sauvegardes sur <strong>Zip <\/strong>(le support de stockage d\u2019<strong>Iomega<\/strong>, pas le format de fichier), c\u2019est comme Fred dans sa piscine&nbsp;: en cas de probl\u00e8me (par exemple suite \u00e0 une infection par un virus, ou si vous vous faites d\u00e9vorer par une pieuvre g\u00e9ante), il suffit de restaurer Fred (ou ses documents, mais c\u2019est moins marrant) \u00e0 partir d\u2019une copie de sauvegarde&nbsp;!<\/p>\n\n\n\n<p>(Source : culturepub.fr)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intel : les gribouillages<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 20 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/intel-commercial-doodles-1024x578.jpg\" alt=\"\" class=\"wp-image-44035\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/intel-commercial-doodles-1024x578.jpg 1024w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/intel-commercial-doodles.jpg 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Intel Commercial - Doodles\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wPlys_U7X5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Intel &#8211; les gribouillages<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2010&nbsp;:<\/strong><\/em> Chez Intel aussi, on gribouille. Sauf que les ing\u00e9nieurs qui travaillent chez le fondeur n\u2019ont pas forcement le m\u00eame type de gribouillages que nous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft Live Meeting<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 21 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"961\" height=\"720\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/microsoft-live-meeting-961x720.jpg\" alt=\"\" class=\"wp-image-44036\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Microsoft - Live Meeting\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/nvOinK6v9cQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Microsoft Live Meeting<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2007&nbsp;:<\/strong><\/em><strong>Office Live Meeting<\/strong> est un service de conf\u00e9rence en ligne g\u00e9r\u00e9 par Microsoft, mais peu \u00e0 peu remplac\u00e9 par <strong>Microsoft Lync Server<\/strong>. L\u2019\u00e9diteur nous explique dans cette publicit\u00e9 que les voyages d\u2019affaires ne sont plus n\u00e9cessaires gr\u00e2ce \u00e0 ses outils\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IBM : En avion<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 22 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/ibm-commercial-thinkpad-in-plane-1024x681.jpg\" alt=\"\" class=\"wp-image-44037\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/ibm-commercial-thinkpad-in-plane-1024x681.jpg 1024w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/ibm-commercial-thinkpad-in-plane.jpg 1077w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"IBM Commercial - Thinkpad in plane\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/6---yUoQBQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>IBM Commercial &#8211; Thinkpad in plane<\/figcaption><\/figure>\n\n\n\n<p><em><strong>1995&nbsp;:<\/strong><\/em> le nouveau ThinkPad d\u2019IBM est bien plus efficace et agr\u00e9able \u00e0 utiliser que les autres mod\u00e8les d\u2019ordinateurs portables, m\u00eame en avion. La preuve\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get a Mac : Voyage vers le futur<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 23 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/apple-get-a-mac-time-traveler-1024x571.jpg\" alt=\"\" class=\"wp-image-44038\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/apple-get-a-mac-time-traveler-1024x571.jpg 1024w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/apple-get-a-mac-time-traveler.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Apple - Get a Mac - Time Traveler\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Nn_Bupi0ZZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Apple &#8211; Time Traveler<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2009&nbsp;:<\/strong><\/em> La campagne de pub \u00ab&nbsp;<strong>Get a Mac<\/strong>&nbsp;\u00bb arrive \u00e0 son terme, mais Apple nous offre encore quelques perles comme cette publicit\u00e9 baptis\u00e9e \u00ab&nbsp; <strong>Time Traveler<\/strong>&nbsp;\u00bb. Notre cher \u00ab&nbsp;PC&nbsp;\u00bb se rend dans le futur pour v\u00e9rifier si son alter-ego plante toujours en 2150. Vous devinez la r\u00e9ponse\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Samsung Next Big Thing<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 24 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-24-22h49m59s019-1024x590.png\" alt=\"\" class=\"wp-image-44039\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-24-22h49m59s019-1024x590.png 1024w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/vlcsnap-2016-04-24-22h49m59s019.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Samsung Galaxy S II (The Next Big Thing) Commercial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GWnunavN4bQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>samsung next big thing galaxy sii 2011<\/figcaption><\/figure>\n\n\n\n<p><em><strong>2011 :<\/strong><\/em> Lass\u00e9 de jouer les seconds r\u00f4les derri\u00e8re Apple aux USA, Samsung lance pour son <strong>Galaxy S II<\/strong> une campagne qui va profond\u00e9ment marquer les esprits et profond\u00e9ment agacer Apple. Intitul\u00e9e The Next Big Thing (le prochain gros truc), cette campagne met le doigt l\u00e0 o\u00f9 \u00e7a fait mal : sur le fait qu&#8217;Apple se plait \u00e0 distiller les nouvelles fonctions au gr\u00e9 de mises \u00e0 jour progressives, nouveaut\u00e9s qui sont d\u00e9j\u00e0 souvent disponibles sur les produits concurrents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus : la tablette et le papier toilette<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Image 25 : Les 25 meilleures pubs vid\u00e9o de l&#039;histoire de la high-tech\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/paper-vs-tablet-computer-1024x578.jpg\" alt=\"\" class=\"wp-image-44040\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/paper-vs-tablet-computer-1024x578.jpg 1024w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2016\/04\/paper-vs-tablet-computer.jpg 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container embed-youtube-com\"><iframe title=\"Tablette et Papier Toilette\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WpVNu9uBj5c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Tablette vs papier toilette<\/figcaption><\/figure>\n\n\n\n<p>2013 : Terminons par une publicit\u00e9 un peu \u00e0 part (diffus\u00e9e en France), qui ne met pas en avant un produit high-tech (bien au contraire), mais un produit de consommation courante : le papier toilette. Car oui, les tablettes tactiles peuvent remplacer beaucoup de choses, mais pas encore \u00ab&nbsp;\u00e7a&nbsp;\u00bb !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aussi performant et innovant soit-il, un produit aura tr\u00e8s peu de chance de rencontrer un quelconque succ\u00e8s commercial s\u2019il n\u2019est pas accompagn\u00e9 d\u2019une solide campagne marketing...<\/p>","protected":false},"author":9,"featured_media":44018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[597,4107],"tags":[],"hubs":[],"class_list":["post-44015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dossier","category-entreprises"],"acf":{"post_show_excerpt":false,"post_source":{"title":"Tom's Hardware 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