{"id":861590,"date":"2023-10-26T17:00:00","date_gmt":"2023-10-26T15:00:00","guid":{"rendered":"https:\/\/www.tomshardware.fr\/?p=861590"},"modified":"2023-10-26T16:59:49","modified_gmt":"2023-10-26T14:59:49","slug":"apple-prete-a-casser-les-prix-avec-des-macbook-bon-marche","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/apple-prete-a-casser-les-prix-avec-des-macbook-bon-marche\/","title":{"rendered":"Apple pr\u00eate \u00e0 casser les prix avec des MacBook bon march\u00e9\u00a0?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"895\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/10\/Apple-MacBook1.jpg\" alt=\"Apple MacBook\" class=\"wp-image-861609\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/10\/Apple-MacBook1.jpg 1200w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/10\/Apple-MacBook1-300x224.jpg 300w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/10\/Apple-MacBook1-768x573.jpg 768w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/10\/Apple-MacBook1-320x240.jpg 320w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Apple<\/figcaption><\/figure><\/div>\n\n\n<p>Les produits Apple sont certes <strong>souvent qualitatifs, mais jamais bon march\u00e9<\/strong> (nous parlons d&#8217;une entreprise qui vend un kit de 4 roulettes pour Mac\u00a0Pro au tarif de 849 euros). Pour les MacBook par exemple, <strong>le MacBook Air 13 pouces arm\u00e9 d\u2019une puce M1 co\u00fbte au moins 1199 euros<\/strong> sur le site de la firme de Cupertino. Cela pourrait changer l\u2019ann\u00e9e prochaine, <strong>avec le lancement d&#8217;un MacBook propos\u00e9 \u00e0 \u00ab\u00a0bas prix\u00a0\u00bb<\/strong>.<\/p>\n\n\n\n<p>C\u2019est du moins ce que sugg\u00e8re l\u2019analyste Ming-Chi Kuo, souvent bien au fait des plans d\u2019Apple. Il pense que l\u2019entreprise proposera <strong>un MacBook moins on\u00e9reux que les mod\u00e8les actuels dans l&#8217;optique de proposer une alternative aux Chromebooks<\/strong>, et prosa\u00efquement de booster la demande.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-container\"><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">As far as I know, Apple attributes the significant decline in MacBook shipments in 2023 mainly to the limited M2 computing power upgrade. I believe this is why Apple may prefer to launch the M3 series MacBook Pro even when its production volume is still low rather than continue\u2026<\/p>&mdash; \u90ed\u660e\u9324 (Ming-Chi Kuo) (@mingchikuo) <a href=\"https:\/\/twitter.com\/mingchikuo\/status\/1716885306933411885?ref_src=twsrc%5Etfw\">October 24, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>Cette hypoth\u00e8se d\u2019un MacBook \u00ab\u00a0low-cost\u00a0\u00bb avait d\u00e9j\u00e0 \u00e9t\u00e9 mise sur la table par le DigiTimes d\u00e9but septembre. Le journal tablait sur le lancement d\u2019un tel ordinateur d\u2019ici la fin 2024. Et si jusqu&#8217;\u00e0 pr\u00e9sent, prix bas se marie tr\u00e8s mal avec l&#8217;id\u00e9e qu&#8217;on se fait d&#8217;Apple, <a href=\"https:\/\/www.tomshardware.fr\/apple-envisagerait-des-airpods-4-low-cost-pour-remplacer-les-precedents\/\">il est aussi question d\u2019AirPods 4 low-cost<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-puce-m1-et-puis\">Une puce M1, et puis ?<\/h2>\n\n\n\n<p>Les caract\u00e9ristiques de cette machine ne sont bien s\u00fbr pas encore connues, mais <strong>elle s\u2019inscrirait dans la lign\u00e9e des MacBook 12 pouces<\/strong>. Introduits en 2012, ces ordinateurs ne sont plus renouvel\u00e9s depuis 2017, et n\u2019ont donc pas encore eu droit aux puces Apple Silicon (les mod\u00e8les disponibles poss\u00e8dent des processeurs Intel Core).<\/p>\n\n\n\n<p>Naturellement, pour r\u00e9duire la facture, Apple devrait faire quelques concessions par rapport \u00e0 ses MacBook Air plus on\u00e9reux. Le moyen le plus \u00e9vident de r\u00e9duire le prix de vente serait le recours \u00e0 une puce Apple Silicon ancienne, \u00e0 savoir la M1. Nous pouvons \u00e9galement envisager des mat\u00e9riaux moins chers.<\/p>\n\n\n\n<p>Reste que comme rapport\u00e9 en d\u00e9but d\u2019article, <strong><em>\u00ab\u00a0le portable Mac le plus abordable\u00a0\u00bb<\/em>, \u00e0 savoir le MacBook\u00a0Air 13 pouces, poss\u00e8de d\u00e9j\u00e0 une puce M1, mais co\u00fbte malgr\u00e9 tout 1200 euros<\/strong>. La variante dot\u00e9e de la M2 standard se n\u00e9gocie 1299 euros, tandis que celle \u00e9quip\u00e9e d\u2019une <a href=\"https:\/\/www.tomshardware.fr\/apple-presente-son-soc-m2-8-coeurs-cpu-10-coeurs-gpu\/\">M2 \u00e0 8\u00a0c\u0153urs CPU \/ 10 c\u0153urs GPU<\/a> et disposant d\u2019un SSD de 512 Go fait grimper la facture \u00e0 1649 euros. Autant dire <strong>qu&#8217;un mod\u00e8le sous les 1000 euros para\u00eet improbable \u00e0 ce stade ; et m\u00eame \u00e0 ce montant, on resterait tr\u00e8s loin de l&#8217;attractivit\u00e9 des Chromebooks.<\/strong><\/p>\n\n\n\n<p>De fait, la demande de MacBook est inf\u00e9rieure \u00e0 ce que pr\u00e9voyait la marque. Il y a sans doute plusieurs raisons \u00e0 cette morosit\u00e9, mais l\u2019inflation et la baisse du pouvoir d\u2019achat, notamment en Europe, n\u2019y sont s\u00fbrement pas \u00e9trangers. L\u2019\u00e8re est donc peut-\u00eatre \u00e0 un MacBook low-cost, sans pour autant remettre en cause l&#8217;arriv\u00e9e <a href=\"https:\/\/www.tomshardware.fr\/macbook-pro-m3-les-portables-surpuissants-dapple-arrivent-lannee-prochaine\/\">de machines bien plus puissantes et ch\u00e8res comme les MacBook Pro M3<\/a>.<\/p>\n\n\n\n<p>Apple organisera un \u00e9v\u00e8nement <em>Scary Face<\/em> le 30 octobre prochain. <a href=\"https:\/\/www.tomshardware.fr\/le-macbook-pro-et-la-puce-m3-seraient-les-stars-du-prochain-evenement-dapple\/\">Les stars seront les MacBook Pro et la puce M3<\/a>, mais quelques surprises sont possibles.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Sources : Ming-Chi Kuo, <a href=\"https:\/\/www.digitimes.com\/news\/a20230904PD216\/apple-low-cost-macbook-education-market-chromebook-k-12.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DigiTimes<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le MacBook le plus abordable actuellement est le MacBook Air 13 pouces dot\u00e9 d'une puce M1 ; il co\u00fbte tout de m\u00eame 1200 euros. Apple envisagerait un mod\u00e8le d'entr\u00e9e de gamme davantage bon march\u00e9.<\/p>","protected":false},"author":87,"featured_media":861609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4069],"tags":[576],"hubs":[],"class_list":["post-861590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ordinateurs","tag-apple"],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":false,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple pr\u00eate \u00e0 casser les prix avec des MacBook bon march\u00e9\u00a0?<\/title>\n<meta name=\"description\" content=\"Le MacBook le plus abordable actuellement est le MacBook Air 13 pouces dot\u00e9 d&#039;une puce M1 ; il co\u00fbte tout de m\u00eame 1200 euros. 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Alors devant une carte Voodoo, j'aurais certainement la m\u00eame attitude qu'un singe devant une \u0153uvre d'art. Pour finir, je le confesse, je pr\u00e9f\u00e8re Fallout 4 \u00e0 Fallout, Doom 2016 \u00e0 Doom, Civilization VI \u00e0 Civilization, eFootball \u00e0 PE... non, l\u00e0, faut tout de m\u00eame pas d\u00e9conner.","sameAs":["www.linkedin.com\/in\/r\u00e9mi-bouvet-96049a151"],"honorificPrefix":"Sieur","gender":"Homme","knowsLanguage":["Fran\u00e7ais","Anglais","Burgonde"],"jobTitle":"R\u00e9dacteur","worksFor":"Galaxie Media","url":"https:\/\/www.tomshardware.fr\/author\/remi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/posts\/861590"}],"collection":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/comments?post=861590"}],"version-history":[{"count":0,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/posts\/861590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/media\/861609"}],"wp:attachment":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/media?parent=861590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/categories?post=861590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/tags?post=861590"},{"taxonomy":"hubs","embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/hubs?post=861590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}