{"id":872687,"date":"2023-12-07T15:54:12","date_gmt":"2023-12-07T14:54:12","guid":{"rendered":"https:\/\/www.tomshardware.fr\/?p=872687"},"modified":"2023-12-07T15:54:13","modified_gmt":"2023-12-07T14:54:13","slug":"lia-de-meta-veut-faire-de-nous-des-artistes-y-compris-sur-facebook-et-instagram","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/lia-de-meta-veut-faire-de-nous-des-artistes-y-compris-sur-facebook-et-instagram\/","title":{"rendered":"L&#8217;IA de Meta veut faire de nous des artistes, y compris sur Facebook et Instagram"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/IA_Meta_chat.jpg\" alt=\"IA_Meta_chatbot\" class=\"wp-image-872705\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/IA_Meta_chat.jpg 1200w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/IA_Meta_chat-300x188.jpg 300w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/IA_Meta_chat-768x480.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Chatbot Meta IA \u00a9 Meta<\/figcaption><\/figure>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, <strong>l\u2019intelligence artificielle a pris une place pr\u00e9pond\u00e9rante dans notre soci\u00e9t\u00e9<\/strong>. Bien conscient de cet enjeu, <strong>de nombreuses firmes se sont empar\u00e9es du ph\u00e9nom\u00e8ne<\/strong> afin de proposer leurs propres solutions. On pense notamment \u00e0 <a href=\"https:\/\/www.tomshardware.fr\/gemini-lia-surpuissante-de-google-comprend-tout-lecrit-laudio-et-limage\/\">Google et son IA Gemini<\/a>, ou encore <a href=\"https:\/\/www.tomshardware.fr\/copilot-lia-de-microsoft-nest-pas-encore-au-point-cest-officiel\/\">Microsoft qui est \u00e0 la peine avec son IA Copilot<\/a>.<\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, <strong>Meta planche \u00e9galement sur le sujet<\/strong>. Ainsi, apr\u00e8s avoir annonc\u00e9 la cr\u00e9ation d&#8217;<a href=\"https:\/\/www.tomshardware.fr\/cette-ia-de-chez-meta-reconnait-des-images-grace-a-la-pensee\/\">une IA capable de reconna\u00eetre des images par la pens\u00e9e<\/a>, l<strong>a firme vient de d\u00e9voiler son premier service boost\u00e9 \u00e0 l&#8217;intelligence artificielle, nomm\u00e9 Imagine<\/strong>. D&#8217;ailleurs, ce dernier commence d\u00e9j\u00e0 \u00e0 \u00eatre int\u00e9gr\u00e9e aux sein des applications de la firme, Facebook et Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meta-mise-sur-la-creation-d-images-par-ia\">Meta mise sur la cr\u00e9ation d\u2019images par IA\u00a0<\/h2>\n\n\n\n<p>Disponible depuis peu, l<strong>e site Imagine de Meta permet de cr\u00e9er des images en renseignant simplement quelques mots<\/strong>. Pour ce faire, <strong>le site s\u2019appuie sur le mod\u00e8le d\u2019IA Emu de Meta<\/strong>, qui permet de g\u00e9n\u00e9rer quatre images \u00e0 chaque demande.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"Image 1 : L&#039;IA de Meta veut faire de nous des artistes, y compris sur Facebook et Instagram\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_Imagine_IA.jpg\" alt=\"\" class=\"wp-image-872700\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_Imagine_IA.jpg 1200w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_Imagine_IA-300x188.jpg 300w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_Imagine_IA-768x480.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Afin d\u2019\u00e9viter toute confusion,<strong> chaque image est dot\u00e9e d\u2019un watermark<\/strong> qui permet de savoir si cette derni\u00e8re a \u00e9t\u00e9 cr\u00e9\u00e9e par l\u2019IA de Meta. N\u00e9anmoins, <strong>la firme a pr\u00e9cis\u00e9 qu\u2019elle d\u00e9veloppe actuellement un syst\u00e8me de watermark invisible<\/strong>, qui r\u00e9siste aux principales m\u00e9thodes de transformation d\u2019une image, telles que le <em>cropping<\/em> ou encore le changement contraste et de luminosit\u00e9.\u00a0<\/p>\n\n\n\n<p>Le site est ouvert \u00e0 tous les utilisateurs, mais il est tout de m\u00eame <strong>n\u00e9cessaire de s\u2019enregistrer avec son compte Facebook ou Instagram<\/strong> pour en profiter. Pour celles et ceux qui ne poss\u00e8dent pas de compte sur les r\u00e9seaux sociaux de Meta, <strong>il est \u00e9galement possible d\u2019utiliser son email<\/strong> pour s&#8217;inscrire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-ia-arrive-sur-facebook-et-instagram-nbsp\">L\u2019IA arrive sur Facebook et Instagram&nbsp;<\/h2>\n\n\n\n<p>En parall\u00e8le, Meta a annonc\u00e9 l\u2019arriv\u00e9e de nouvelles fonctionnalit\u00e9s li\u00e9es \u00e0 l\u2019IA sur Instagram et Facebook. En ce qui concerne Instagram, la firme permet de <strong>g\u00e9n\u00e9rer ais\u00e9ment des visuels, en tapant \u201c@Meta \/image\u201d<\/strong> et la requ\u00eate d\u00e9sir\u00e9e, directement <strong>depuis la messagerie de l\u2019application<\/strong>. Il est ensuite possible d&#8217;appuyer longuement sur l\u2019image g\u00e9n\u00e9r\u00e9e afin d\u2019ajouter de nouveaux d\u00e9tails.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"Image 2 : L&#039;IA de Meta veut faire de nous des artistes, y compris sur Facebook et Instagram\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_IA_Instagram.jpg\" alt=\"\" class=\"wp-image-872701\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_IA_Instagram.jpg 1200w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_IA_Instagram-300x188.jpg 300w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2023\/12\/Meta_IA_Instagram-768x480.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>En sus, <strong>l\u2019IA de Meta permet \u00e9galement de d\u00e9couvrir facilement des Reels<\/strong> sur Instagram. Pour ce faire, il suffit d\u2019acc\u00e9der au chat Meta IA et de lui demander des vid\u00e9os en rapport avec un th\u00e8me pr\u00e9cis. Cette derni\u00e8re propose alors plusieurs vid\u00e9os qui sont cens\u00e9es correspondre aux attentes de l\u2019utilisateur.<\/p>\n\n\n\n<p>Enfin, <strong>sur Facebook, Meta reprend plus ou moins les m\u00eames fonctions<\/strong> de g\u00e9n\u00e9ration d\u2019images. N\u00e9anmoins, la firme a pr\u00e9vu <strong>quelques options suppl\u00e9mentaires<\/strong>, comme la possibilit\u00e9 d\u2019\u00e9diter facilement ses posts. Il est m\u00eame possible de <strong>cr\u00e9er des cartes d\u2019anniversaires personnalis\u00e9es gr\u00e2ce \u00e0 l\u2019IA<\/strong>.<\/p>\n\n\n\n<p>Pour l&#8217;instant, les nouvelles fonctionnalit\u00e9s de Facebook et Instagram sont d\u00e9ploy\u00e9es petit \u00e0 petit aupr\u00e8s des utilisateurs nord-am\u00e9ricains. Toutefois, la firme pourrait rapidement \u00e9tendre leur lancement aux autres pays, si les premiers retours sont satisfaisants. En attendant, la firme a \u00e9galement annonc\u00e9 l&#8217;arriv\u00e9e d&#8217;<a href=\"https:\/\/www.tomshardware.fr\/messenger-chiffre-enfin-vos-conversations-de-bout-en-bout-la-fin-de-lespionnage\/\">une nouvelle m\u00e9thode de chiffrement sur Messenger<\/a>, qui rend les conversations plus s\u00fbres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec son IA Imagine, Meta se lance sur le march\u00e9 utlra concurrentiel des intelligences artificielles. Pour commencer la firme a d\u00e9cid\u00e9 de s'attaquer \u00e0 la g\u00e9n\u00e9ration d'images via du texte. Forc\u00e9ment, cette derni\u00e8re a tout\u2026<\/p>","protected":false},"author":142,"featured_media":872705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4108],"tags":[],"hubs":[],"class_list":["post-872687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligence-artificielle"],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":false,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;IA de Meta veut faire de nous des artistes, y compris sur Facebook et Instagram<\/title>\n<meta name=\"description\" content=\"Avec son IA Imagine, Meta se lance sur le march\u00e9 utlra concurrentiel des intelligences artificielles. 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