{"id":900041,"date":"2024-11-15T07:59:00","date_gmt":"2024-11-15T06:59:00","guid":{"rendered":"https:\/\/www.tomshardware.fr\/?p=900041"},"modified":"2024-11-15T00:11:05","modified_gmt":"2024-11-14T23:11:05","slug":"la-commission-europeenne-inflige-une-enorme-amende-a-meta-pour-avoir-lie-facebook-et-marketplace","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/la-commission-europeenne-inflige-une-enorme-amende-a-meta-pour-avoir-lie-facebook-et-marketplace\/","title":{"rendered":"La Commission Europ\u00e9enne inflige une \u00e9norme amende \u00e0 Meta pour avoir li\u00e9 Facebook et Marketplace"},"content":{"rendered":"\n

La Commission europ\u00e9enne a inflig\u00e9 une nouvelle amende sal\u00e9e \u00e0 un g\u00e9ant am\u00e9ricain de la technologie. Cette fois, il s’agit de Meta<\/a> et l’amende s’\u00e9l\u00e8ve \u00e0 797,72 millions d’euros.<\/p>\n\n\n\n

Apr\u00e8s Apple l’an dernier<\/a>, c’est au tour de Meta de repasser entre les griffes de la Commission Europ\u00e9enne. La raison est la suivante, Meta a impos\u00e9 Marketplace \u00e0 tous les utilisateurs de Facebook, qu’ils le veuillent ou non. Selon la Commission europ\u00e9enne, cela revient \u00e0 imposer des conditions commerciales d\u00e9loyales aux autres fournisseurs de services de petites annonces en ligne (en France : Leboncoin, ParuVendu, Vinted, …)<\/em>.<\/p>\n\n\n\n

Les seules petites annonces que vous \u00eates susceptible de voir sur Facebook proviennent de Meta par l’interm\u00e9diaire de Marketplace, ce qui exclut tout concurrent potentiel de la plateforme Facebook, en raison de la fa\u00e7on dont ce service est li\u00e9 \u00e0 Facebook. Mais ce n’est pas tout. La Commission europ\u00e9enne affirme \u00e9galement que Meta impose unilat\u00e9ralement des conditions commerciales d\u00e9loyales aux autres fournisseurs d’annonces qui font de la publicit\u00e9 sur ses plateformes, ce qui permet \u00e0 Meta d’utiliser les donn\u00e9es relatives aux annonces g\u00e9n\u00e9r\u00e9es par d’autres annonceurs \u00ab au seul b\u00e9n\u00e9fice de Facebook Marketplace \u00bb.<\/p>\n\n\n\n

\"Meta<\/figure>\n\n\n\n

L’enqu\u00eate de la Commission europ\u00e9enne a r\u00e9v\u00e9l\u00e9 que Meta occupe une position \u00ab dominante \u00bb sur le march\u00e9 des r\u00e9seaux sociaux ainsi que sur les march\u00e9s nationaux de l’affichage publicitaire en ligne sur les m\u00e9dias sociaux, raison pour laquelle son comportement a fait l’objet d’une enqu\u00eate.<\/p>\n\n\n\n

Le montant de l’amende a \u00e9t\u00e9 fix\u00e9 en fonction de \u00ab la dur\u00e9e et de la gravit\u00e9 de l’infraction, ainsi que du chiffre d’affaires de Facebook Marketplace auquel les infractions se rapportent \u00bb. Outre l’amende, Meta est d\u00e9sormais tenue de \u00ab mettre effectivement fin aux agissements et de s’abstenir de r\u00e9it\u00e9rer l’infraction ou d’adopter \u00e0 l’avenir des pratiques ayant un objet ou un effet \u00e9quivalent \u00bb.<\/p>\n\n\n\n

Sans surprise, Meta conteste cette d\u00e9cision et a promis de faire appel de la d\u00e9cision afin de \u00ab promouvoir de meilleurs r\u00e9sultats pour les consommateurs europ\u00e9ens \u00bb, \u00e9tant donn\u00e9 qu’il a \u00ab construit Marketplace en r\u00e9ponse \u00e0 la demande des consommateurs \u00bb. L’entreprise estime que la d\u00e9cision de la Commission europ\u00e9enne \u00ab ne tient pas compte des r\u00e9alit\u00e9s du march\u00e9 \u00bb et \u00ab ne servira qu’\u00e0 prot\u00e9ger les places de march\u00e9 en place de la concurrence \u00bb.<\/p>\n\n\n\n

\"grosse<\/figure>\n\n\n\n

L’argument principal et peut-\u00eatre le plus convaincant de Meta semble \u00eatre que \u00ab les utilisateurs de Facebook peuvent choisir de s’engager ou non sur Marketplace, et beaucoup ne le font pas \u00bb. \u00ab La r\u00e9alit\u00e9 est que les gens utilisent Facebook Marketplace parce qu’ils le veulent, et non parce qu’ils y sont oblig\u00e9s \u00bb, affirme Meta. De son c\u00f4t\u00e9, l’entreprise Meta affirme \u00e9galement qu’elle n’utilise pas les donn\u00e9es publicitaires de ses rivaux pour leur faire concurrence avec Marketplace, car elle a mis en place des syst\u00e8mes et des contr\u00f4les pour s’en assurer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta \u00e9cope d'une lourde amende de la Commission europ\u00e9enne pour concurrence d\u00e9loyale en imposant Marketplace sur Facebook. Le montant se chiffre en centaine de millions d'euros.<\/p>","protected":false},"author":133,"featured_media":900044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4107],"tags":[],"hubs":[],"class_list":["post-900041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":true,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false,"custom_ga_words":""},"yoast_head":"\nLa Commission Europ\u00e9enne inflige une \u00e9norme amende \u00e0 Meta pour avoir li\u00e9 Facebook et Marketplace<\/title>\n<meta name=\"description\" content=\"Meta \u00e9cope d'une lourde amende de la Commission europ\u00e9enne pour concurrence d\u00e9loyale en imposant Marketplace sur Facebook. 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