{"id":900292,"date":"2024-12-09T07:16:00","date_gmt":"2024-12-09T06:16:00","guid":{"rendered":"https:\/\/www.tomshardware.fr\/?p=900292"},"modified":"2024-12-08T23:41:41","modified_gmt":"2024-12-08T22:41:41","slug":"apple-vision-pro-les-ventes-sont-decevantes-apple-repousse-certains-projets-a-plus-tard","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/apple-vision-pro-les-ventes-sont-decevantes-apple-repousse-certains-projets-a-plus-tard\/","title":{"rendered":"Apple Vision Pro : les ventes sont d\u00e9cevantes, Apple repousse certains projets \u00e0 plus tard"},"content":{"rendered":"\n

L’Apple Vision Pro, annonc\u00e9 comme une prouesse technologique face \u00e0 ses concurrents, n’a pas atteint les ventes escompt\u00e9es. Malgr\u00e9 sa large avance en termes d’innovation, Apple a r\u00e9cemment inform\u00e9 ses fournisseurs de cesser la production de l’appareil apr\u00e8s 2024, faute de ventes suffisantes. Avec un prix fix\u00e9 \u00e0 3499 $, le casque n\u2019a pas r\u00e9ussi \u00e0 atteindre la barre des 500 000 unit\u00e9s vendues, selon les derni\u00e8res donn\u00e9es de vente. De plus, les propri\u00e9taires actuels semblent ne pas l’utiliser \u00e0 outrance, ce qui est un probl\u00e8me commun \u00e0 pas mal de casques de r\u00e9alit\u00e9 mixte.<\/p>\n\n\n\n

Un prix prohibitif, mais pas seulement<\/h2>\n\n\n\n

Bien que le co\u00fbt \u00e9lev\u00e9 soit un facteur \u00e9vident, il ne s’agit pas du seul obstacle \u00e0 l\u2019adoption massive de l’Apple Vision Pro. Selon les d\u00e9clarations de Tim Cook, le PDG d’Apple, le Vision Pro n\u2019a jamais \u00e9t\u00e9 con\u00e7u pour le grand public, mais pour les passionn\u00e9s de technologies futuristes. Cependant, m\u00eame parmi ces derniers, rares sont ceux pr\u00eats \u00e0 investir une somme aussi importante.<\/p>\n\n\n\n

\"les<\/figure>\n\n\n\n

Le march\u00e9 des casques de r\u00e9alit\u00e9 mixte, domin\u00e9 par des acteurs comme Meta<\/a>, conna\u00eet des difficult\u00e9s similaires. Les utilisateurs ont du mal \u00e0 int\u00e9grer ces appareils dans leur quotidien, les rel\u00e9guant loin derri\u00e8re des appareils aussi omnipr\u00e9sents que les smartphones.<\/p>\n\n\n\n

Des utilisateurs qui s’en servent pas beaucoup<\/h2>\n\n\n\n

Selon Mark Gurman, journaliste de Bloomberg reconnu pour ses analyses sur Apple, une part significative des propri\u00e9taires d’Apple Vision Pro a retourn\u00e9 leur appareil. Ceux qui l\u2019ont conserv\u00e9 ne l\u2019utilisent pas autant qu’Apple l\u2019avait pr\u00e9vu. Ces donn\u00e9es internes r\u00e9v\u00e8lent un probl\u00e8me qui touche \u00e9galement les produits de Meta et d\u2019autres fabricants. Le march\u00e9 semble encore immature et n\u00e9cessite une \u00e9volution significative avant que ces casques ne trouvent leur place dans nos habitudes quotidiennes.<\/p>\n\n\n\n

Gurman d\u00e9clare :<\/p>\n\n\n\n

\n

\u00ab Depuis le lancement du Vision Pro en f\u00e9vrier, la soci\u00e9t\u00e9 a vendu moins de 500 000 unit\u00e9s. Et un grand nombre de ceux qui l’ont achet\u00e9 (et ne l’ont pas retourn\u00e9) n’utilisent pas le produit autant qu’Apple l’avait anticip\u00e9. Bien s\u00fbr, ce probl\u00e8me n’est pas unique \u00e0 Apple. Meta et d’autres fabricants de casques ont \u00e9galement du mal \u00e0 fid\u00e9liser leurs utilisateurs. \u00bb<\/p>\n<\/blockquote>\n\n\n\n

Quid du Vision Pro pour le futur ?<\/h2>\n\n\n\n

Ces d\u00e9fis pourraient expliquer pourquoi la version \u00e0 bas co\u00fbt de l’Apple Vision Pro<\/a> a \u00e9t\u00e9 repouss\u00e9e au-del\u00e0 de 2027. Selon l’analyste Ming-Chi Kuo, le prix \u00e9lev\u00e9 n\u2019est pas l\u2019unique frein : l\u2019absence de cas d\u2019usage convaincant joue \u00e9galement un r\u00f4le d\u00e9terminant. Pour que ce type d\u2019appareil gagne en popularit\u00e9, il faudra une biblioth\u00e8que d\u2019applications plus \u00e9toff\u00e9e ainsi que des fonctionnalit\u00e9s am\u00e9lior\u00e9es pour la productivit\u00e9 et la consommation de m\u00e9dias.<\/p>\n\n\n\n

L\u2019Apple Vision Pro incarne le potentiel d\u2019un futur technologique prometteur, mais il reste entrav\u00e9 par des obstacles \u00e9conomiques et pratiques. Peut-\u00eatre que les g\u00e9n\u00e9rations futures du produit, accompagn\u00e9es de mises \u00e0 jour et d\u2019innovations, r\u00e9ussiront \u00e0 conqu\u00e9rir un march\u00e9 encore r\u00e9ticent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple a vendu peu de Vision Pro depuis la sortie du casque de r\u00e9alit\u00e9 mixte en f\u00e9vrier, si bien que le constructeur am\u00e9ricain repousserait ses projets de V2 \u00e0 plus tard.<\/p>","protected":false},"author":133,"featured_media":900293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[487],"tags":[],"hubs":[],"class_list":["post-900292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":true,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false,"custom_ga_words":""},"yoast_head":"\nApple Vision Pro : les ventes sont d\u00e9cevantes, Apple repousse certains projets \u00e0 plus tard<\/title>\n<meta name=\"description\" content=\"Apple a vendu peu de Vision Pro depuis la sortie du casque de 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