{"id":900508,"date":"2024-12-26T08:10:00","date_gmt":"2024-12-26T07:10:00","guid":{"rendered":"https:\/\/www.tomshardware.fr\/?p=900508"},"modified":"2024-12-25T22:13:24","modified_gmt":"2024-12-25T21:13:24","slug":"apple-toujours-au-top-de-la-bourse-une-valorisation-bientot-inedite","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/apple-toujours-au-top-de-la-bourse-une-valorisation-bientot-inedite\/","title":{"rendered":"Apple toujours au top de la bourse, une valorisation bient\u00f4t in\u00e9dite"},"content":{"rendered":"\n

Apple est sur le point d’atteindre une capitalisation boursi\u00e8re de 4000 milliards de dollars, gr\u00e2ce \u00e0 son expansion dans l’intelligence artificielle g\u00e9n\u00e9rative et \u00e0 une croissance continue dans sa division des services. Bien que la s\u00e9rie iPhone 16<\/a> n’ait apport\u00e9 que des modifications mineures par rapport \u00e0 son pr\u00e9d\u00e9cesseur, l’int\u00e9gration progressive d’Apple Intelligence<\/a>, un ensemble de fonctionnalit\u00e9s bas\u00e9es sur l’IA, pourrait inaugurer un supercycle iPhone<\/strong>, selon les analystes.<\/p>\n\n\n\n

Une croissance boost\u00e9e par l’IA et les services<\/h2>\n\n\n\n

Depuis novembre, la valeur boursi\u00e8re d’Apple a augment\u00e9 de 16 %, soit une hausse de 500 milliards de dollars, selon un rapport d’ITHome. Erik Woodring, analyste chez Morgan Stanley, estime que la demande pour l’iPhone reste mod\u00e9r\u00e9e \u00e0 court terme, en raison des capacit\u00e9s limit\u00e9es et de la disponibilit\u00e9 restreinte d’Apple Intelligence. Cependant, il anticipe une hausse significative une fois ces obstacles lev\u00e9s.<\/p>\n\n\n\n

\"valorisation<\/figure>\n\n\n\n

La Chine joue un r\u00f4le cl\u00e9 dans cette \u00e9quation, \u00e9tant le plus grand march\u00e9 de smartphones en termes de volume et un contributeur majeur aux revenus annuels de l\u2019iPhone. Toutefois, des r\u00e9glementations strictes compliquent l’int\u00e9gration des fonctionnalit\u00e9s d’IA g\u00e9n\u00e9rative dans ce march\u00e9. Pour y rem\u00e9dier, Apple serait en discussions pr\u00e9liminaires avec des entreprises locales comme Tencent et ByteDance.<\/p>\n\n\n\n

En parall\u00e8le, la division des services d’Apple continue de g\u00e9n\u00e9rer une croissance stable des revenus. Selon les pr\u00e9visions de Wedbush, cette branche pourrait atteindre une valorisation comprise entre 1 500 et 1 600 milliards de dollars d’ici fin 2024, avec un chiffre d’affaires estim\u00e9 \u00e0 100 milliards de dollars pour 2025, repr\u00e9sentant 25 % des revenus totaux.<\/p>\n\n\n\n

L\u2019iPhone et l\u2019IA : des fonctionnalit\u00e9s tr\u00e8s attendues<\/h2>\n\n\n\n

Bien que les fonctionnalit\u00e9s d’Apple Intelligence soient d\u00e9ploy\u00e9es lentement, elles pourraient red\u00e9finir l’exp\u00e9rience utilisateur \u00e0 terme. Cependant, la complexit\u00e9 de leur d\u00e9veloppement pourrait repousser l\u2019introduction de certaines fonctionnalit\u00e9s d\u2019iOS 19 \u00e0 2026.<\/p>\n\n\n\n

Apple se r\u00e9invente enfin<\/h2>\n\n\n\n

La trajectoire financi\u00e8re d\u2019Apple montre une diversification r\u00e9ussie, notamment gr\u00e2ce \u00e0 la solidit\u00e9 de sa division des services, qui compense le ralentissement temporaire de la demande pour l’iPhone. Si l\u2019int\u00e9gration de l\u2019IA g\u00e9n\u00e9rative atteint son plein potentiel, elle pourrait offrir un nouvel \u00e9lan au g\u00e9ant technologique, renfor\u00e7ant ainsi sa position dominante sur le march\u00e9 mondial.<\/p>\n\n\n\n

Les prochains mois seront d\u00e9cisifs pour \u00e9valuer si ces pr\u00e9visions se concr\u00e9tiseront, avec un suivi attentif des progr\u00e8s d’Apple dans l\u2019IA et de l\u2019\u00e9volution de ses parts de march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple est sur le point d'atteindre une valorisation boursi\u00e8re encore jamais vue. Le g\u00e9ant am\u00e9ricain squatte la premi\u00e8re place \u00e0 la bourse mondiale.<\/p>","protected":false},"author":133,"featured_media":900509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4107],"tags":[576],"hubs":[],"class_list":["post-900508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises","tag-apple"],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":true,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false,"custom_ga_words":""},"yoast_head":"\nApple toujours au top de la bourse, une valorisation bient\u00f4t in\u00e9dite<\/title>\n<meta name=\"description\" content=\"Apple est sur le point d'atteindre une valorisation boursi\u00e8re encore jamais vue. 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