{"id":900608,"date":"2025-01-07T08:23:00","date_gmt":"2025-01-07T07:23:00","guid":{"rendered":"https:\/\/www.tomshardware.fr\/?p=900608"},"modified":"2025-01-07T02:28:03","modified_gmt":"2025-01-07T01:28:03","slug":"apple-affirme-ne-pas-detourner-les-donnees-de-siri-a-des-fins-commerciales","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/apple-affirme-ne-pas-detourner-les-donnees-de-siri-a-des-fins-commerciales\/","title":{"rendered":"Apple affirme ne pas d\u00e9tourner les donn\u00e9es de Siri \u00e0 des fins commerciales"},"content":{"rendered":"\n<p>Apple a fermement ni\u00e9 les accusations port\u00e9es contre elle dans le cadre d\u2019un proc\u00e8s affirmant que les donn\u00e9es collect\u00e9es par Siri auraient \u00e9t\u00e9 utilis\u00e9es \u00e0 des fins publicitaires ou partag\u00e9es avec des agences tierces. Selon le fabricant, Siri n\u2019a jamais \u00e9t\u00e9 con\u00e7u pour exploiter les donn\u00e9es des utilisateurs de cette mani\u00e8re, et toutes les all\u00e9gations ont \u00e9t\u00e9 qualifi\u00e9es de sans fondement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les accusations : collecte et usage des donn\u00e9es Siri pour la publicit\u00e9<\/h2>\n\n\n\n<p>Le proc\u00e8s, initialement intent\u00e9 en 2019, pr\u00e9tendait que des enregistrements accidentels de Siri avaient captur\u00e9 des conversations priv\u00e9es et conduit \u00e0 des publicit\u00e9s cibl\u00e9es, notamment pour des produits comme des chaussures Air Jordan ou des restaurants Olive Garden. Les plaignants ont affirm\u00e9 qu\u2019ils n\u2019auraient pas achet\u00e9 d\u2019iPhone s\u2019ils avaient su que de tels enregistrements \u00e9taient possibles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"560\" src=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2025\/01\/siri-a-des-fins-marketing.jpg\" alt=\"Apple se d\u00e9fend d'utiliser siri \u00e0 des fins marketing\" class=\"wp-image-900609\" srcset=\"https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2025\/01\/siri-a-des-fins-marketing.jpg 1200w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2025\/01\/siri-a-des-fins-marketing-300x140.jpg 300w, https:\/\/www.tomshardware.fr\/content\/uploads\/sites\/3\/2025\/01\/siri-a-des-fins-marketing-768x358.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Les all\u00e9gations ont \u00e9t\u00e9 r\u00e9fut\u00e9es par Apple, qui a d\u00e9clar\u00e9 que Siri utilise des donn\u00e9es de mani\u00e8re anonyme et randomis\u00e9e, et qu\u2019aucune information n\u2019a jamais \u00e9t\u00e9 vendue ou utilis\u00e9e pour constituer des profils marketing. Apple a pr\u00e9cis\u00e9 que Siri collecte des donn\u00e9es uniquement pour am\u00e9liorer son fonctionnement, une fonctionnalit\u00e9 qui est d\u00e9sactiv\u00e9e par d\u00e9faut et n\u00e9cessite l\u2019approbation explicite de l\u2019utilisateur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple clarifie sa position sur la confidentialit\u00e9 de Siri<\/h2>\n\n\n\n<p>Dans une d\u00e9claration officielle, Apple a r\u00e9it\u00e9r\u00e9 son engagement envers la protection de la vie priv\u00e9e des utilisateurs :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Siri a \u00e9t\u00e9 con\u00e7u d\u00e8s le d\u00e9part pour prot\u00e9ger la vie priv\u00e9e des utilisateurs. Les donn\u00e9es de Siri n\u2019ont jamais \u00e9t\u00e9 utilis\u00e9es pour construire des profils marketing, et elles n\u2019ont jamais \u00e9t\u00e9 vendues \u00e0 qui que ce soit. Nous avons r\u00e9gl\u00e9 cette affaire pour \u00e9viter des litiges suppl\u00e9mentaires, afin de pouvoir avancer au-del\u00e0 des pr\u00e9occupations concernant la classification par des tiers, que nous avions d\u00e9j\u00e0 abord\u00e9es en 2019. Nous utilisons les donn\u00e9es de Siri pour am\u00e9liorer Siri, et nous d\u00e9veloppons constamment des technologies pour rendre Siri encore plus respectueux de la vie priv\u00e9e. \u00bb<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Un r\u00e8glement de 95 millions de dollars sans reconnaissance de faute<\/h2>\n\n\n\n<p>Bien qu\u2019Apple nie cat\u00e9goriquement toute faute ou responsabilit\u00e9, la soci\u00e9t\u00e9 a accept\u00e9 de r\u00e9gler le litige pour un montant de <strong>95 millions de dollars<\/strong> afin de mettre fin \u00e0 l\u2019affaire. Le r\u00e8glement a re\u00e7u une approbation pr\u00e9liminaire de la cour, permettant aux utilisateurs d\u2019un appareil \u00e9quip\u00e9 de <a href=\"https:\/\/www.tomshardware.fr\/apple-intelligence-veut-rendre-sa-jeunesse-a-siri-mais-attention-aux-hallucinations\/\">Siri<\/a> aux \u00c9tats-Unis entre le 17 septembre 2014 et le 31 d\u00e9cembre 2024 de pr\u00e9tendre \u00e0 une compensation pouvant atteindre <strong>20 dollars<\/strong>.<\/p>\n\n\n\n<p>Apple a expliqu\u00e9 que cette d\u00e9cision vise \u00e0 \u00e9viter les co\u00fbts et les complications d\u2019un litige prolong\u00e9, tout en maintenant sa position selon laquelle les accusations sont infond\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte du proc\u00e8s et r\u00e9action d\u2019Apple<\/h2>\n\n\n\n<p>Les accusations initiales portaient sur l\u2019absence de clauses claires concernant l\u2019utilisation des enregistrements Siri par des humains \u00e0 des fins d\u2019\u00e9valuation. Apple avait d\u00e9j\u00e0 pris des mesures correctives en 2019, notamment en am\u00e9liorant la transparence et en renfor\u00e7ant les param\u00e8tres de confidentialit\u00e9. Cependant, les plaignants ont maintenu que Siri enregistrait r\u00e9guli\u00e8rement des conversations sans consentement, relan\u00e7ant le proc\u00e8s avec des accusations renouvel\u00e9es.<\/p>\n\n\n\n<p>Le r\u00e8glement, bien qu\u2019il mette fin \u00e0 l\u2019affaire, ne devrait pas modifier la politique actuelle d\u2019Apple en mati\u00e8re de confidentialit\u00e9, qui reste un pilier central de sa strat\u00e9gie. Siri, selon Apple, continue d\u2019\u00eatre con\u00e7u pour fonctionner avec le maximum de respect pour la vie priv\u00e9e des utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple aurait \u00e9t\u00e9 accus\u00e9 d'utiliser Siri \u00e0 des fins commerciales. Le constructeur se d\u00e9fend selon-lui, ces accusations sont infond\u00e9es.<\/p>","protected":false},"author":133,"featured_media":900609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4107],"tags":[],"hubs":[],"class_list":["post-900608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises"],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":true,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false,"custom_ga_words":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple affirme ne pas d\u00e9tourner les donn\u00e9es de Siri \u00e0 des fins commerciales<\/title>\n<meta name=\"description\" content=\"Apple aurait \u00e9t\u00e9 accus\u00e9 d&#039;utiliser Siri \u00e0 des fins commerciales. 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Fan de jeux d'aventure et de voitures, en attendant la sortie du nouveau GTA 6, je me concentre sur GTA 5 tout en regardant The Office, un peu d'old-school de temps en temps n'a jamais fait de mal \u00e0 personne dit-on, non ?","url":"https:\/\/www.tomshardware.fr\/author\/charlesgp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/posts\/900608"}],"collection":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/users\/133"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/comments?post=900608"}],"version-history":[{"count":0,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/posts\/900608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/media\/900609"}],"wp:attachment":[{"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/media?parent=900608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/categories?post=900608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/tags?post=900608"},{"taxonomy":"hubs","embeddable":true,"href":"https:\/\/www.tomshardware.fr\/wp-json\/wp\/v2\/hubs?post=900608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}